Lucie Greene is the Worldwide Director of the Innovation Group at J. Walter Thompson, J. Walter Thompson’s in-house futures and innovation think tank. She leads The Innovation Group’s ongoing research into emerging global consumer behaviors, cultural changes and sector innovation, with regular deep-dive studies and daily insights. She also works with J. Walter Thompson’s Fortune 500 clients and global lifestyle brands on future strategy.
The Innovation Group’s work is frequently cited in prestigious publications including the New York Times, Bloomberg Businessweek, the Guardian, WWD, USA Today and the Times.
Lucie is the outward-facing futurist for J. Walter Thompson. She’s a thought leadership columnist for Campaign, writes for the Financial Times on futures and has spoken at conferences including CES, SXSW, Web Summit, Cosmoprof, WWD Summit, AdAge and Ad Week, discussing future trends across multiple lifestyle sectors. She has appeared on the BBC, Fox News and Bloomberg Television as an expert on the future.
Silicon States, Lucie’s first book, explores the future civic roles of Big Tech. Silicon States is due out in August 2018 with Counterpoint Press (United States), and thereafter Citic (China) and Commonwealth (Taiwan). Silicon States is also in development for film and television with The Front Media, an award-winning multimedia production company.