Meet the teens making thousands from selling online
This interest in reselling among teenagers forms a key part of Gen Z’s characteristics, says Lucie Greene, worldwide director of the Innovation Group at JWT Intelligence. “Gen Z are generally much more entrepreneurial and creative in the way they make money. They see themselves as brands, creators, marketers and are using social media to monetise their influence,” she adds.
Growing up as digital natives, spending time online to create their own Depop store or building hype around clothes on Instagram is second nature to this demographic.
“As a generation they’re showing a massive amount of self-awareness and agency, as well as being extremely creative and sophisticated in their understanding of brands and culture,” says Greene.
“The combination is that you have this micro-entrepreneurship being applied to lots of what they do. It’s also reflective of their interests generally. If millennials were the reality TV generation where anyone could be a celebrity, Gen Zs are the cohort who believe that anyone can have their own business.”