How to Live Your Life with Purpose
Yes, purpose mania is, predictably, youth-driven. “It started with gen Z setting up charities and campaigns,” says Lucie Greene, chief futurist at the ad agency J Walter Thompson. “Millennials followed. They’ve always been progressive in sentiment — for example, changing their Facebook status to a rainbow — but until now, somewhat superficially.” All that changed post Brexit and Trump, she says, prompting an “existential crisis — both were a wake-up call”.